Saturday, June 7, 2008

Be Kind Rewind

After dizzying us with the visual creativity and splendor of Eternal Sunshine of the Spotless Mind and The Science of Sleep, Michel Gondry takes a break here to chill out and make home videos. Clearly a master method director, he purposely forgot his craft for his craft, in order to make the most amateur-looking movie possible and, supporting the film's theme of non-commercialism, he burns spends $20 million of studio money doing it! The French Revolution lives!

But his subtly laid-out social messages don't just end there. Suspiciously coining his amateur-remake-things as "sweded," Gondry also warns us of the inherent evils of retail giant, IKEA, using the remakes as a metaphor for furniture: sure, they're pleasant on the surface, but they take forever (an entire act) to deliver, are a bitch to construct, are ridiculously cheap, all in all translating to the gimmick breaking down much sooner than expected.

Be Kind Rewind: 5/10

1 comment:

1minutefilmreview said...

Nice review. We're Gondry fans too.